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Latham's 1998 Guide to Japanese Baseball...
Yakult Swallows logoThe Yakult Swallows Home Plate1997 Japan Series Champions
Yakult Swallows History

Yakult (Japanese character)Despite winning four pennants since 1992, the Yakult Swallows have remained one of the Central League's weakest teams for the last five decades. Compiling a franchise 2764-3274 with 232 ties, the Swallows' .458 winning percentage ranks fifth in the CL and eleventh in Japan. Only the Yokohama BayStars (.449) have won fewer games.

Established in 1950 by the predecessor of today's Japan Railways (JR), the Kokutetsu Swallows joined the newly founded Central League in the same year. Typical of an expansion franchise, the lowly ball club finished their first season with a discouraging seventh place 42-92 record (.309), 57.5 games behind the first place Shochiku Robins. With a team .244 batting average and 4.67 ERA, neither their hitters or pitching staff could compete with other teams in the league.

But the Swallows got some help with their pitching the following season when 17-year old southpaw Masaichi Kaneda developed into one of the league's leading hurlers. Leading the CL with 233 strikeouts, the teenage star amassed a 22-21 record. As the team's ERA fell to 3.96, Kokutetsu compiled a more respectable 46-59 record their sophomore year.

But Kaneda's outstanding pitching (23-13, 229 whiffs), wasn't enough to keep the team from sliding to last place in 1953. While the mound staff showed improvement, Kokutetsu batting provided few sparks. In a pattern that would remain consistent for most of two decades, the Swallows' anemic offense left the team sputtering near the bottom of the standings.

Though usually batting in the .230s and .220s through the 1950s, Swallows hitters compiled a .218 average in 1956. But Kaneda's three-straight Sawamura Award performances (in which he twice led the league in wins, ERA and strikeouts) prevented Kokutetsu from dropping onto the league's bottom drawer.

Sandwiched between two last-place finishes, the Swallows finally emerged a contender in 1961. Going 20-16 with 262 strikeouts, Kaneda helped Kokutetsu compile a team 2.29 ERA while leading the ball club to a third-place 67-60 record, five-and-a-half games out of first place. But when Swallows batters recorded a team .201 batting average (the lowest in Central League history) the following year, Kokutetsu fell back into the league cellar.

Entering the most tumultuous period in team history, Kaneda balked at pitching 45 to 65 games a season and declared himself a free agent after the 1964 season. Defecting to the Yomiuri Giants, Kaneda's departure further weakened an already struggling team. Complicating matters, Kokutetsu sold the Swallows to the Sankei newspaper chain in the middle of the 1965 season. In an effort to change the their image the following year, Sankei changed the team's name to the "Atoms," an apparent attempt to cash-in on the popular Atom Boy TV show.

Unable to produce a winning record, Sankei dumped the Atoms after less than five years, selling the team to the Yakult health beverage company in December 1968. The tumultuous changes wrought by the sales and a lack of top level players left the team in disarray.

By 1970 the Atoms rolled to their worst finish in franchise history, a 33-92 record (.264 winning percentage), 45.5 games out of first. While third baseman Shiro Takegami led the team with a .265 average, Yakult batters hit a paltry .215 with 69 home runs (down from 139 the year before). Only two Atoms pitchers were able to notch as much as six wins.

Around the time the Atoms changed their name back to the Swallows in 1973, Yakult began rebuilding. After Kaneda left to join the Giants in 1965, the team lacked a strong hurler who could consistently lead the Yakult mound staff. Though he joined the team in 1968, Hiromi Matsuoka developed into Yakult's top hurler in 1971, leading the team in wins for the first of seven times.

When outfielder Tsutomu Wakamatsu joined Yakult in 1971, the Atoms got what they had been missing for years, a player who could hit for average and lead the Yakult offense. With the acquisition of sluggers Katsuo Osugi in 1975 and Charlie Manuel a year later, the Swallows got a powerful right and left-handed home run punch.

Joining the Swallows in the middle of 1976 season, manager Tatsuro Hirooka lent direction to the team and enabled the Swallows reach their first second-place finish in franchise history and only their second winning season (62-58). Though the team's pitching suffered somewhat, Yakult made the leap forward largely because of their red-hot hitting. Earning the CL batting crown by hitting .358, Wakamatsu helped the Swallows compile a .267 team average, their highest mark to that point. Led by Manuel, who stroked 42 roundtrippers, the Swallows slugged 170 home runs.

Building on their success the following year, the Swallows went 68-46 with 16 ties to earn their first Central League pennant. Oddly, their victory came as the Swallows pitching staff posted a 4.38 ERA (up from 4.01 the preceding year) and Yakult's home run production fell to 157. But while MVP Wakamatsu's average fell to .341, the entire team hit .279.

Meeting the Hankyu Braves in the 1978 Japan Series, the match proved to an endurance test. Going to seven games, the Swallows won the series in the by taking the deciding seventh game 4-0. Because of his clutch hitting, Osugi earned the series MVP.

What happened the following season remains a bit murky. Falling to last place with a disappointing 48-69 record, Yakult's team average fell off dramatically (to .252) while their mound crew expanded their ERA to 4.60. A strict disciplinarian who twenty years later gained infamy as the Lotte general manager who fired successful American skipper Bobby Valentine, Hirooka clashed with easygoing import Charlie Manuel. Despite losing the American slugger, the Swallows again compiled 157 home runs.

Robert Whiting, author of the book You Gotta Have Wa, offers a different explanation. Sales of Yakult's milk and yogurt health drinks, he claims, often fall when the Swallows defeat other teams. When, for example, the Swallows defeat the Carp in Hiroshima, sales of the company's health drinks temporarily drop off in that city. Oddly, a victorious team would hurt Yakult's main enterprise, selling drinks.

One Swallows player claimed Yakult's owner implied that, after winning the Japan Series, the team didn't have to try so hard the following year. Complicating the matter, the owner at that time was also an ardent Yomiuri Giants fan who once announced how ideal it would be for the Giants to always place first with the Swallows second.

Though the Swallows rebounded in 1980 to a second-place finish (68-52), the team soon embarked on a decade-long funk. Starting in 1982, the Swallows fed off the bottom of the Central League standings four out of five years. Though the arrival of foreign all-star slugger Bob Horner in 1987 helped boost attendance, the Swallows still stalled at fourth place. With pitching ace Matsuoka retired, Wakamatsu on his way out, and the ball club unable to afford any big-name free agents, Yakult turned to a new manager for help.

Field general Katsuya Nomura had cut his teeth as a player-manager for the Nankai Hawks in the 1970s. A gruff free-speaking character, Nomura seldom makes decisions without consulting statistics on his players and opponents. One of his slogans, ID Yakyu (instant data baseball), refers to his penchant for numbers.

Taking the Yakult helm in 1990, the former-catcher took rookie backstop Atsuya Furuta under his wing. The two practitioners of ID Yakyu quickly turned the Swallows around, building a contender within two years. Finishing third in 1990 with only their fifth winning season (67-63) in franchise history, Yakult completed the transition a year later by going 69-61 to earn the team's second pennant in four decades.

Though they lost the Japan Series to the Seibu Lions that year, they came back even stronger in 1993, earning their third pennant with an 80-50 record, a sparkling team 3.20 ERA and a ho-hum .263 batting average. This time, however, they defeated the Lions in seven games to take the Japan Series championship.

Dropping to fourth place in 1994 when Furuta and a large portion of the Swallows pitching staff fell to injuries, Yakult didn't appear to have much of a chance of grabbing another pennant. Lacking consistent pitching as they entered the 1995 season, the team again appeared headed for the league's cellar.

With a reputation for "recycling" players, Nomura has resurrected several players whose careers appeared over. One of them, Masato Yoshii (now intent on playing in the Major League's) was cast off by the Kintetsu Buffaloes after a mediocre 1994 outing. But under Nomura's tutelage, the pitcher climbed out of the garbage can and chalked a 10-7 record with a 3.12 ERA. Another dumped player, Tom O'Malley joined Yakult and earned the 1995 MVP with his hot bat and keen eye. Surprising critics, the Swallows trounced their Central League opponents (82-48) and took the 1995 Japan Series from the Orix BlueWave in five games.

But injuries again took their toll in 1996, as Furuta and much of the pitching staff limped through another season. Though within striking distance of the league's top spot, the Swallows faltered in August, prompting Nomura to sarcastically remark that maybe it was the Giants' turn to win the pennant. In a rare protest, the usually loyal Yakult oendan (cheering section), feeling it was too early to throw in the towel, boycotted a few games after Nomura's comment. After dropping to fourth place with a 61-69 record, the Swallows dismissed productive first baseman Tom O'Malley (18 home runs, .315) in an apparently desperate move to save money.

With the Swallows' best hitter leaving, virtually no one entertained the possibility of a Yakult comeback. Their pitching staff in tatters and new comer Dwayne Hosey reportedly having trouble hitting and fielding, things looked bad for Yakult as they entered the 1997 season. Facing Yomiuri's ace Masaki Saito, who had won three straight opening day contests, Yakult's new first baseman Takehiko Kobayakawa drilled three home runs on the first day of the season and got the Swallows off to a winning start.

Leading the league from wire to wire, Yakult finished the season at 83-52, eleven games above second-place Yokohama. Along the way, 24-year-old southpaw Kazuhisa Ishii pitched a no hitter, Hosey earned the CL home run crown with 38 roundtrippers and catcher Furuta earned his second MVP.

Going into the Japan Series, several critics claimed it would be a battle of Yakult's clutch hitting versus Seibu's pitching, with the Lions favored to win. But the Swallows compiled a best in Japan 3.26 ERA (to Seibu's 3.63 mark) while outscoring their opponents by a much wider margin than the Lions. With a team .276 batting average and 138 home runs, the Swallows scored 672 runs while only allowing the other five to teams to score on 503 occasions. Yakult's 169 run surplus far surpassed that of Seibu (102), indicating that the Swallows were on course to destroy the Lions. And it was a blood-bath.

Allowing only three hits in game one, ace lefty Ishii shut out the Lions and tied the record for most strikeouts in a nine-inning Japan Series game, returning twelve Seibu batters back to their dugout.

Though the Lions rallied in game two, the Swallows took three in a row when the series shifted to their home ballpark, Jingu Stadium. Led by series MVP Furuta, the Swallows batted .312 (Lions .229) and compiled a five-game 1.58 ERA (to Seibu's 3.14 mark).

Yakult may not have the money or prestige of other teams, but they are clawing their way back to respectability, one championship at a time.

Links: Turning the page . . .
Introduction: An overview of the Yakult Swallows.
Players: Profiles of 31 regular Yakult players.
Past Stars: Masaichi Kaneda and other past stars.
History: (This page) Swallows history.
1997 Review: Yakult's championship surprised everyone.
1998 Outlook: The Swallows look strong in 1988.
Manager: Katsuya Nomura is Japan's top manager.
Farm Team: Yakult's minor league squad.
Jingu Stadium: Review, map, ticket information and more.
Fans & Cheers: Yakult fans, their cheers and jeers.
1998 Schedule: Find out when Yakult plays near you.
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